Price MemoryWhat a discount really means

Daily deals

How deals work

Where discounts come from, and what they hide.

1 guides

Street view of a single-storey retail outlet with a large sign, flag banners and furniture on the forecourt — A roadside outlet storefront, with stock pulled onto the pavement to catch drivers passing by.Photo: Cdanternii · CC BY-SA 4.0 · Wikimedia Commons · Open source page

Crowded souvenir shop with woven bags and hats hanging on the wall and trays of keyrings behind

How deals work

How a discount is actually calculated

A percentage is only worth the price it comes from. The arithmetic of was-and-now pricing, stacked reductions, and what the ASA asks of a reference price.

Updated 3/11/2026 · 8 min

Photo: RizaCPH · CC BY-SA 4.0 · Wikimedia Commons